Surf Music Experience Center
Not Fade Away: The Immersive Surf Ballroom Experience
Walk in the Footsteps of Legends—And Into the Future of Music History
Opening September 5, 2025 | Surf Ballroom – Clear Lake, Iowa
Not Fade Away is a first-of-its-kind immersive museum experience located next door to the historic Surf Ballroom. This interactive journey honors the lives and legacies of Buddy Holly, Ritchie Valens, and J.P. “The Big Bopper” Richardson, while celebrating the artists and audiences that continue to shape the Surf’s enduring legacy.
As the only immersive experience in the nation created to celebrate an active rock ’n’ roll landmark, Not Fade Away combines vivid storytelling, rare archival content, and immersive digital projection to bring music history to life.
Inspired by History. Designed for Discovery.
Developed by a team of curators, designers, and historians, Not Fade Away was created to preserve a pivotal cultural moment and inspire new generations. Through restored audio, cinematic environments, and authentic artifacts, visitors experience an intimate connection to the artists who changed music—and the venue that still echoes with their sound.
Step beyond the spotlight and into the story.
Tickets & Packages
Hours
- Monday – Saturday: 10 am – 6 pm
- Sun 12 pm – 6 pm
Closed holidays
Tickets
General admission:
- $27 adult
- $19 youth (ages 5-17)
- FREE age 4 and under
Group rates
- $22 per person (10-19 people)
- $20 per person (20+ people)
Special rates
- $19 Cerro Gordo County residents, military veterans, seniors 65+ (available in-person with ID)
First Tuesday of every month
- FREE ADMISSION
Admission ticket includes
- Self-guided tour of historical artifact exhibits
- Timed entry to the Not Fade Away immersive experience
- Access to the historic Surf Ballroom and its exhibits
(unless venue is booked for a private or concert event) - Admission to the Carl J. Fox House Museum
To inquire about group reservations, please email: info@surfballroom.com or call our box office at (641) 357-6151.
What You’ll Experience
Journey Through Rock ‘n’ Roll History
The Final Performance Reimagined
A Multi-Sensory Tribute
Celebrate the Soundtrack of a Generation
Historic Environments
Plan Your Visit
- Opening: September 2025
- Duration: Approx. 90 minutes + access to Surf Ballroom
- Location: Surf Ballroom, 460 North Shore Dr., Clear Lake, Iowa
- Parking: On-site and nearby public parking available
- Biking/Walking: The Surf is accessible from downtown and local hotels; bike racks available
- Amenities: Gift shop, refreshments, restrooms, coat check
Frequently Asked Questions
Is the venue accessible?
Do you offer accommodations for sensory or hearing needs?
What’s the age recommendation?
Can I take photos?
How are tickets delivered?
Are tickets refundable?
Reserve Your Place in Music History
Whether you’re a lifelong fan or discovering the Surf for the first time, Not Fade Away is a tribute to the legends who defined a sound—and the generations keeping it alive.
