Surf Music Experience Center

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Not Fade Away: The Immersive Surf Ballroom Experience

Walk in the Footsteps of Legends—And Into the Future of Music History

Opening September 2025 | Surf Ballroom – Clear Lake, Iowa

Not Fade Away is a first-of-its-kind immersive museum experience located next door to the historic Surf Ballroom. This interactive journey honors the lives and legacies of Buddy Holly, Ritchie Valens, and J.P. “The Big Bopper” Richardson, while celebrating the artists and audiences that continue to shape the Surf’s enduring legacy.

As the only immersive experience in the nation created to celebrate an active rock ’n’ roll landmark, Not Fade Away combines vivid storytelling, rare archival content, and immersive digital projection to bring music history to life.

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Inspired by History. Designed for Discovery.

Developed by a team of curators, designers, and historians, Not Fade Away was created to preserve a pivotal cultural moment and inspire new generations. Through restored audio, cinematic environments, and authentic artifacts, visitors experience an intimate connection to the artists who changed music—and the venue that still echoes with their sound.

Step beyond the spotlight and into the story.

Inspired by History. Designed for Discovery.

Tickets & Packages

Standard Admission – $27
Includes access to Not Fade Away and the Surf Ballroom’s historic displays.

Group Rates

10+ guests: $25 per person
20+ guests: $21.50 per person
Sunday Group Rate (10+): $19.50 per person

Please note: All tours, including VIP packages, must be reserved by contacting education@surfballroom.com or (800) 555-1959.

VIP Packages

Silver Record – $41: VIP experience + guided tour of Carl Fox House + collector’s poster

Gold Record – $99: Silver benefits + complimentary drink, photo, and coat check

Platinum – $300: Gold benefits + t-shirt, exclusive merch, memorabilia, champagne toast, and admission to that evening’s concert

What You’ll Experience

Journey Through Rock ‘n’ Roll History

Trace the meteoric rise of Buddy, Ritchie, and the Bopper—alongside the Surf Ballroom itself—from small-town stages to national stardom.

The Final Performance Reimagined

Feel the emotion and electricity of the legendary Winter Dance Party through immersive soundscapes and visual storytelling.

A Multi-Sensory Tribute

Explore personal stories, behind-the-scenes moments, and music history through restored footage, dynamic projection, and real artifacts.

Celebrate the Soundtrack of a Generation

Rediscover the songs that defined 20th-century America—from early rock to big band, swing, and more.

Historic Environments

Walk through the Surf’s original 1950s interiors and—through a VIP upgrade—tour the restored Carl Fox House, home of the Surf’s visionary founder.

Plan Your Visit

Opening: September 2025
Duration: Approx. 90 minutes + access to Surf Ballroom
Location: Surf Ballroom, 460 North Shore Dr., Clear Lake, Iowa
Parking: On-site and nearby public parking available
Biking/Walking: The Surf is accessible from downtown and local hotels; bike racks available
Amenities: Gift shop, refreshments, restrooms, coat check

Frequently Asked Questions

Is the venue accessible?

Yes. The Surf Ballroom and Music Experience Center are wheelchair accessible. Service animals are welcome.

Do you offer accommodations for sensory or hearing needs?

Yes. Assisted listening devices, ASL-interpreted shows, and sensory-friendly sessions are available with advance notice.

What’s the age recommendation?

The experience is recommended for ages 8+. Minors must be accompanied by an adult.

Can I take photos?

Yes, in public and historic areas. Photography is not allowed during the immersive show itself.

How are tickets delivered?

All tickets are electronic and mobile-friendly.

Are tickets refundable?

Tickets are non-refundable, but changes may be made up to 48 hours before your scheduled visit.

How do I upgrade to VIP?

Upgrades can be purchased when available, either online or onsite.

Reserve Your Place in Music History

Whether you’re a lifelong fan or discovering the Surf for the first time, Not Fade Away is a tribute to the legends who defined a sound—and the generations keeping it alive.